....LMB: "Fuck Diesel"....

November 07, 2002

Fledgling Activists or Fashion Models?- the Diesel clothing company has a new ad campaign which uses images of punk and street protest to create a campy yet edgy image for their products. The Diesel website is modeled on a 'zine meets Indymedia style, and advocates action and protest on such weighty issues as "plant more flowers" and "respect your mom." The site seems to endorse protest as a means of carpeing the diem and expressing your campy lovey passion. Yes, I'd love it if I could spend all my free time on fashionable jeans and goofy protest signs about bowling, but I've got more serious things to worry about.

One of the downsides of commercial free speech is its ability to destroy the significance of any and all words, phrases, images and symbols, by equating each and every one of them with sales. When the last word crawls gasping and bloody and clinging to life, a marketing team will sedate it, dissect it into tiny bits, and sell the last word organs at a discount table at a brightly lit department store.

Words have power.

Words are dangerous.

Some people support free speech with the arguments that there's no need to worry about restricting speech because it is essentially harmless, sticks and stones and all that. Bullshit. I know the power words have to create and destroy, and I support free speech anyway. It's the Wild West and everyone's packing linguistic revolvers.

That's fine by me, cuz I'm a goddam Gunslinger.

I think that's an important point, the dangerous necessity of free speech. I'll muse about it again some other day.

In the meantime, someone please do me a favor and hack the Diesel website.

Thank you.

Posted by Jake at 01:35 PM

god. i would if i knew how, man. they are so fucking evil. I've hated their ad campaign for as long as I can remember. mining the "activist-cool aesthetic" for all it's worth.

seriously, anyone out there who knows how--please do it.

Posted by: michele at November 7, 2002 02:09 PM

God, that's awful. I do hate advertising manipulators - with all of my heart and soul.


Posted by: lisa at November 7, 2002 02:26 PM

Free speech is allowed as along as it doesn't really do damage (and may even benefit the status quo). That's why Rumsfeld smugly tells us that the antiwar activists that crashed one of his briefings could only yell and scream in America and not in certain enemy countries.

Besides, when speech is truly dangerous to the status quo, it tends to be suppressed through private censorship, pressure, random death threats, etc. Call me a pessimist.

Posted by: Eric at November 7, 2002 10:15 PM

We're not living in a democratic society, as Jake has pointed out earlier; it's a capitalitic oligarchy, and now ad culture owns (not merely co-opts--those days have come and gone) not only our language but our very political lifeblood: the fucking bill of rights. The free speech clause has been warped to protect the interests of the rich and the commercial to such a degree that small towns whose city councils have refused to allow billboards in their city limits are now being forced by companies into erecting the ads--all in the name of free speech. The free speech of the citizens of the town don't matter, of course. They don't have the cash to back it up. Only the ad companies do.

The land of the free--as long as you have enough bank to self-promote.

Posted by: michele at November 8, 2002 09:34 AM

I am glad that there are some people out there who find diesel's little bullshit protest sales campaign just that,, bullshit. I will add my nomination to the "if you can, would you please, hack diesel and show them what protest is" movement.
Fuck diesel (hey,, that might make a good shirt)

Posted by: Dr.Mcgurk at December 18, 2002 09:32 AM


Posted by: Cat at February 4, 2003 02:53 AM


Posted by: Cat at February 4, 2003 02:53 AM

I don't think this is a bad thing. Diesel aren't having a go at protestors but in a way just making the point that if you want to achieve anything then you have to take action to get it. The issues they protest for might seem to negate 'real' issues but at the end of the day I don't think they chose these to insult real protestors but to support them without taking any specific political standpoint.

Posted by: Steve at March 10, 2003 08:57 AM

your all fucking gay, and no one gives a shit, so shut the fuck up.:no one cares..........get a life

Posted by: Brett j at October 30, 2003 08:55 AM

I like how Diesel made every dork on this site think....brilliant! I guess you got the messege!

Posted by: John at November 2, 2003 06:08 PM

i think that diesel is a waste of money! you pay all that money for a piece of material that you would find much cheeper without the brand name. I bet if you walked into a store that wasnt brand name that you would find that exact piece of material and you would say to your self what the hell is wrong with me i could of bought this $100.00 cheeper but i chose to be an idiot and waste my money on something so worth less its not even funny!

Posted by: brit at November 29, 2003 06:36 PM

what about the new campaign?
i hate it even more, work hard to open a can! work hard opening the door!

for succesful living..... it is soooooooo discriminant

Posted by: o at December 8, 2003 06:33 PM
Post a comment

Remember personal info?

Lying Media Bastards is both a radio show and website. The show airs Mondays 2-4pm PST on KillRadio.org, and couples excellent music with angry news commentary. And the website, well, you're looking at it.

Both projects focus on our media-marinated world, political lies, corporate tyranny, and the folks fighting the good fight against these monsters.

All brought to you by Jake Sexton, The Most Beloved Man in America ģ.

contact: jake+at+lyingmediabastards.com

Media News

December 01, 2004

Media Mambo

The Great Indecency Hoax- last week, we wrote about how the "massive outcry" to the FCC about a racy Fox TV segment amounted to letters from 20 people. This week, we look at the newest media scandal, the infamous "naked back" commercial. On Monday Night Football, last week, ABC aired an ad for it's popular "Desperate Housewives" TV show, in which one of the actresses from the show attempted to seduce a football player by removing the towel she was wearing to bare her body to him. All the audience saw, however, was her back. No tits, no ass, no crotch, just her back.

No one complained.

The next Wednesday, Rush Limbaugh told his shocked viewers how the woman had appeard in the commercial "buck naked".

Then, the FCC received 50,000 complaints. How many of them actually saw this commercial is anyone's guess.

The article also shows the amazing statistics that although the Right is pretending that the "22% of Americans voted based on 'moral values'" statistic shows the return of the Moral Majority, this is actually a huge drop from the 35% who said that in the 2000 election or the 40% who said that in 1996 (when alleged pervert Bill Clinton was re-elected). This fact is so important I'm going to mention it over in the main news section too.

Brian Williams may surprise America- Tom Brokaw's replacement anchor, Brian Williams, dismissed the impact of blogs by saying that bloggers are "on an equal footing with someone in a bathroom with a modem." Which is really funny, coming out of the mouth of a dude who's idea of journalism is to read words out loud off a teleprompter. Seriously, if parrots were literate, Brian Williams would be reporting live from the line outside the soup kitchen.

In related news, Tom Brokaw has quit NBC Nightly News, and it appears that unlike his predecessor, the new guy can speak without slurring words like a drunk.

PR Meets Psy-Ops in War on Terror- in February of 2002, Donald Rumsfeld announced the creation of the Office of Strategic Influence, a new department that would fight the war on terror through misinformation, especially by lying to journalists. Journalists were so up in arms about this that the Pentagon agreed to scrap the program.

Don't you think that an agency designed to lie to the public might lie about being shut down, too?

This article gives some examples about the US military lying to the press for propaganda and disinformation purposes.

Tavis Smiley leaving NPR in December- African-American talk show host Tavis Smiley is opting to not renew his daily talk show on National Public Radio. He criticized his former employers for failing to: "meaningfully reach out to a broad spectrum of Americans who would benefit from public radio but simply donít know it exists or what it offers ... In the most multicultural, multi-ethnic and multiracial America ever, I believe that NPR can and must do better in the future." He's 100% correct. NPR is white. Polar bear eating a marshmallow at the mayonaise factory white. And the reason it's so white is that it is trying to maintain an affluent listener base (premoniantly older white folks) who will donate money to their stations. This is a great paradox of American public broadcasting, that they have a mandate to express neglected viewpoints and serve marginalized communities, but those folks can't donate money in the amounts that the stations would like to see.

U.S. Muslim Cable TV Channel Aims to Build Bridges- it sounds more positive than it is "Bridges TV" seems to simultaneously be a cable channel pursuing an affluent American Muslim demographic, and a way of building understanding and tolerance among American non-Muslims who might happen to watch the channel's programming. I was hoping it would be aimed more at Muslim's worldwide, but it ain't. Still, I'd be interested in seeing how their news programs cover the issues.

Every Damned Weblog Post Ever- it's funny cuz it's true.

Wikipedia Creators Move Into News- Wikipedia is a free online encyclopedia, created collectively by thousands of contributors. It's one of those non-profit, decentralized, collective, public projects that show how good the internet can be. Now, the Wikipedia founders are working on a similar project to create a collaborative news portal, with original content. Honestly, it's quite similar to IndyMedia sites (which reminds me, happy 5th birthday, IndyMedia!). I'll admit, I'm a bit skeptical about the Wikinews project, though. IndyMedia sites work because they're local, focused on certain lefty issues, and they're run by activists invested in their beliefs. I'm not sure what would drive Wikinews or how it would hang together.

CBS, NBC ban church ad inviting gays- the United Church of Christ created a TV ad which touts the church's inclusion, even implying that they accept homosexuals into their congregation. Both CBS and NBC are refusing to air the ad. This is not too surprising, as many Americans are uncomfortable about homosexuality, and because TV networks are utter cowards. But CBS' explanation for the ban was odd:

"Because this commercial touches on the exclusion of gay couples...and the fact that the executive branch has recently proposed a Constitutional amendment to define marriage as a union between a man and a woman, this spot is unacceptable for broadcast."

Whoa, what? First of all, the ad does not mention marriage at all. Second, since when do positions opposite of the Executive Branch constitute "unacceptable"? This doesn't sound like "we're not airing this because it's controversial", this sounds like "we're afraid of what the President might say."

Posted by Jake at 10:09 PM | Comments (1) | TrackBack (0)
More Media News

Jake Jake Jake


Fake "Ha-Ha" News




"It is useless to attempt to reason a man out of what he was never reasoned into."

-Jonathan Swift

More Quotes

Media News


Obligatory Blog Links



Damn. That joke would have been much funnier if I'd said "apprentice" instead of "intern".

More Snapshots

Columnists Of Note



Sonic Resistance


Dead Trees


Heavy Rotation



Squiggles of Insight



Design and Layout by Mark McLaughlin and Quang Tang
LMB Logo by Quang Tang

Alt "One Hell of a Leader" logo largely stolen from Obey Giant.
All other material by Jake Sexton (unless otherwise cited)

hosted by nice dream