....LMB: "Questionable Marketing"....

October 14, 2002

I saw a bizarre commercial on television today for the Saturn VUE sport utility vehicle.

The commercial depicted several men in their 30s driving out to the woods. The men unload their gear from their Saturn and set up camp. Then the opening strains of the song "Dueling Banjos" are heard. The men all freeze in place, eyes wide. They then throw all their gear back in the car and speed off.

Without proper context, that commercial probably doesn't make much sense. And with proper context, the commercial becomes outright disturbing.

"Dueling Banjos" was a song famously featured in the 1972 movie Deliverance. Deliverance is about four suburban men who go on a camping trip, only to be brutalized physically and sexually by some deranged backwoods residents.

In other words, the TV commercial's tagline could easily be:

The Saturn VUE- protection from anal rape by psychotic hillbillies.

Posted by Jake at 09:43 PM

Better than some of the other taglines I've heard...

Posted by: Chewie at October 15, 2002 05:21 AM

What's the matter Jake? Anal rape on the brain? I thought that commercial was hilarious.

Posted by: Billy Bob at October 20, 2002 05:33 PM

Hahahah, anyone have a link to the commercial? Saw it during a football game, haven't been able to find it online.

Posted by: dc at October 20, 2002 10:54 PM

That was one of the funniest commercials I have ever seen. I saw it for the first time last night and everytime I think about it I have to laugh. In fact, I'm wondering why I find it so amusing. If the "ch ch ch - ha ha ha" from the Friday the 13th movies it does not have the same effect.

Posted by: cr at October 21, 2002 04:10 PM

i'm in that commercial. i'm the one driving. thanks for the enthusiasm.

Posted by: dave at October 23, 2002 10:40 PM

Oh my god Dave, you were so cute in that commercail. Do you think we can meet up for a drink sometime?

Posted by: Carly at October 24, 2002 01:03 PM

The driver? Oh my god, you are such a loser.

Posted by: rp at October 24, 2002 02:59 PM

rp: am i missing something? why am i a loser?

Posted by: dave at October 24, 2002 03:47 PM

rp: am i missing something? why am i a loser?

Posted by: dave at October 24, 2002 03:47 PM

rp: am i missing something? why am i a loser?

Posted by: dave at October 24, 2002 03:47 PM

Can I just say that the commercial is really funny, yet it is the most obnoxious at the same time. It will be remembered.

Posted by: ERay at October 24, 2002 04:46 PM

But who's the guy beside you?

Posted by: rp at October 24, 2002 08:11 PM

his name is john.

Posted by: dave at October 25, 2002 12:44 AM

thanks for the info ;)

Posted by: rp at October 25, 2002 06:37 AM

Anyone find the link to this commercial yet?

Posted by: kkk at October 27, 2002 11:50 AM

I have NOT seen this commercial in a few weeks. Is it still on?

Posted by: rk at November 7, 2002 05:36 PM

dave, when can I meet you for a drink cuzin?

Posted by: mike at November 10, 2002 11:09 AM

the checks keep coming- so lets hope it keeps airing. hey cuz- get down here for some drinks!

Posted by: dave at November 12, 2002 02:12 AM

Has anyone found a link for that commercial.....?

Posted by: matt at February 20, 2003 07:22 PM

I found a link to the commercial at this address


Posted by: craig at February 20, 2003 09:36 PM

I found a link to the commercial at this address


Posted by: craig at February 20, 2003 09:37 PM

Very funny commercial

Posted by: at February 23, 2003 10:14 AM

It's just a fucking commercial

Posted by: jr at April 7, 2003 09:35 PM
Post a comment

Remember personal info?

Lying Media Bastards is both a radio show and website. The show airs Mondays 2-4pm PST on KillRadio.org, and couples excellent music with angry news commentary. And the website, well, you're looking at it.

Both projects focus on our media-marinated world, political lies, corporate tyranny, and the folks fighting the good fight against these monsters.

All brought to you by Jake Sexton, The Most Beloved Man in America ģ.

contact: jake+at+lyingmediabastards.com

Media News

December 01, 2004

Media Mambo

The Great Indecency Hoax- last week, we wrote about how the "massive outcry" to the FCC about a racy Fox TV segment amounted to letters from 20 people. This week, we look at the newest media scandal, the infamous "naked back" commercial. On Monday Night Football, last week, ABC aired an ad for it's popular "Desperate Housewives" TV show, in which one of the actresses from the show attempted to seduce a football player by removing the towel she was wearing to bare her body to him. All the audience saw, however, was her back. No tits, no ass, no crotch, just her back.

No one complained.

The next Wednesday, Rush Limbaugh told his shocked viewers how the woman had appeard in the commercial "buck naked".

Then, the FCC received 50,000 complaints. How many of them actually saw this commercial is anyone's guess.

The article also shows the amazing statistics that although the Right is pretending that the "22% of Americans voted based on 'moral values'" statistic shows the return of the Moral Majority, this is actually a huge drop from the 35% who said that in the 2000 election or the 40% who said that in 1996 (when alleged pervert Bill Clinton was re-elected). This fact is so important I'm going to mention it over in the main news section too.

Brian Williams may surprise America- Tom Brokaw's replacement anchor, Brian Williams, dismissed the impact of blogs by saying that bloggers are "on an equal footing with someone in a bathroom with a modem." Which is really funny, coming out of the mouth of a dude who's idea of journalism is to read words out loud off a teleprompter. Seriously, if parrots were literate, Brian Williams would be reporting live from the line outside the soup kitchen.

In related news, Tom Brokaw has quit NBC Nightly News, and it appears that unlike his predecessor, the new guy can speak without slurring words like a drunk.

PR Meets Psy-Ops in War on Terror- in February of 2002, Donald Rumsfeld announced the creation of the Office of Strategic Influence, a new department that would fight the war on terror through misinformation, especially by lying to journalists. Journalists were so up in arms about this that the Pentagon agreed to scrap the program.

Don't you think that an agency designed to lie to the public might lie about being shut down, too?

This article gives some examples about the US military lying to the press for propaganda and disinformation purposes.

Tavis Smiley leaving NPR in December- African-American talk show host Tavis Smiley is opting to not renew his daily talk show on National Public Radio. He criticized his former employers for failing to: "meaningfully reach out to a broad spectrum of Americans who would benefit from public radio but simply donít know it exists or what it offers ... In the most multicultural, multi-ethnic and multiracial America ever, I believe that NPR can and must do better in the future." He's 100% correct. NPR is white. Polar bear eating a marshmallow at the mayonaise factory white. And the reason it's so white is that it is trying to maintain an affluent listener base (premoniantly older white folks) who will donate money to their stations. This is a great paradox of American public broadcasting, that they have a mandate to express neglected viewpoints and serve marginalized communities, but those folks can't donate money in the amounts that the stations would like to see.

U.S. Muslim Cable TV Channel Aims to Build Bridges- it sounds more positive than it is "Bridges TV" seems to simultaneously be a cable channel pursuing an affluent American Muslim demographic, and a way of building understanding and tolerance among American non-Muslims who might happen to watch the channel's programming. I was hoping it would be aimed more at Muslim's worldwide, but it ain't. Still, I'd be interested in seeing how their news programs cover the issues.

Every Damned Weblog Post Ever- it's funny cuz it's true.

Wikipedia Creators Move Into News- Wikipedia is a free online encyclopedia, created collectively by thousands of contributors. It's one of those non-profit, decentralized, collective, public projects that show how good the internet can be. Now, the Wikipedia founders are working on a similar project to create a collaborative news portal, with original content. Honestly, it's quite similar to IndyMedia sites (which reminds me, happy 5th birthday, IndyMedia!). I'll admit, I'm a bit skeptical about the Wikinews project, though. IndyMedia sites work because they're local, focused on certain lefty issues, and they're run by activists invested in their beliefs. I'm not sure what would drive Wikinews or how it would hang together.

CBS, NBC ban church ad inviting gays- the United Church of Christ created a TV ad which touts the church's inclusion, even implying that they accept homosexuals into their congregation. Both CBS and NBC are refusing to air the ad. This is not too surprising, as many Americans are uncomfortable about homosexuality, and because TV networks are utter cowards. But CBS' explanation for the ban was odd:

"Because this commercial touches on the exclusion of gay couples...and the fact that the executive branch has recently proposed a Constitutional amendment to define marriage as a union between a man and a woman, this spot is unacceptable for broadcast."

Whoa, what? First of all, the ad does not mention marriage at all. Second, since when do positions opposite of the Executive Branch constitute "unacceptable"? This doesn't sound like "we're not airing this because it's controversial", this sounds like "we're afraid of what the President might say."

Posted by Jake at 10:09 PM | Comments (1) | TrackBack (0)
More Media News

Jake Jake Jake


Fake "Ha-Ha" News




"It is useless to attempt to reason a man out of what he was never reasoned into."

-Jonathan Swift

More Quotes

Media News


Obligatory Blog Links



Damn. That joke would have been much funnier if I'd said "apprentice" instead of "intern".

More Snapshots

Columnists Of Note



Sonic Resistance


Dead Trees


Heavy Rotation



Squiggles of Insight



Design and Layout by Mark McLaughlin and Quang Tang
LMB Logo by Quang Tang

Alt "One Hell of a Leader" logo largely stolen from Obey Giant.
All other material by Jake Sexton (unless otherwise cited)

hosted by nice dream