....LMB: "Good News and Ad News"....

September 05, 2002

Okay, that's possibly the worst pun I've ever used as an entry title.

I've come across the second example that advertisers are seeking to overcome America's commercial-savvy by creating their own programing (the first example was mentioned here). This article is about the clothing company Aeropostale, and its new advertising campaign. Aeropostale will air a two and a half minute "short film" on MTV (built up with 30 second teaser ads in the weeks leading up to the film's debut):

"In the film, six teens drive around in a convertible, but the action centers on a shy boy and girl getting to know each other in the back seat. At one point, a magical storm of red petals encircles them, and the boy reaches up to pull some of them out of the girl's hair. She then tucks them in her pocket. Unlike sexually provocative ads from competitor Abercrombie & Fitch, the spots are intended to portray an 'innocence,' said Julian Geiger, chairman-CEO, Aeropostale."

Three more such movies are planned. The idea behind them is that TV audiences just don't give the same attention to commercials that they used to, and therefore advertisers need to better integrate their marketing with programming. They're calling it "content-commerce convergence". Make sure to add it to your jargon dictionary.

Actually, I guess it's not a very new trend. American radio and television programming was born as advertiser-created entertainment like Texaco Star Theater and the Goodyear TV Playhouse and the Crisco Ain't Them Negroes Funny Variety hour (okay, I made that last one up). I haven't researched it much, but I think programming control shifted from the sponsors to the networks themselves in the wake of the Quiz Show scandal of the 1950s.

And in other advertising news, the NY Times is claiming that politicians are no longer depending on TV ads to get their message out. In fact, if this article is to be believed, the difficulties of reaching voters through TV are so great that some politicians and their staff members are planning to do door-to-door canvassing! Get ready to slam some doors in some faces! Much more satisfying than yelling at the advertisements on your deaf TV set.

Posted by Jake at 05:35 PM
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Lying Media Bastards is both a radio show and website. The show airs Mondays 2-4pm PST on KillRadio.org, and couples excellent music with angry news commentary. And the website, well, you're looking at it.

Both projects focus on our media-marinated world, political lies, corporate tyranny, and the folks fighting the good fight against these monsters.

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Media News

November 16, 2004

Tales of Media Woe

Senate May Ram Copyright Bill- one of the most depressing stories of the day that didn't involve death or bombs. It's the music and movie industries' wet dream. It criminalizes peer-to-peer software makers, allows the government to file civil lawsuits on behalf of these media industries, and eliminates fair use. Fair use is the idea that I can use a snippet of a copyrighted work for educational, political, or satirical purposes, without getting permission from the copyright-holder first.

And most tellingly, the bill legalizes technology that would automatically skip over "obejctionable content" (i.e. sex and violence) in a DVD, but bans devices that would automatically skip over commericals. This is a blatant, blatant, blatant gift to the movie industry. Fuck the movie industry, fuck the music industry, fuck the Senate.

Music industry aims to send in radio cops- the recording industry says that you're not allowed to record songs off the radio, be it real radio or internet radio. And now they're working on preventing you from recording songs off internet radio through a mixture of law and technological repression (although I imagine their techno-fixes will get hacked pretty quickly).

The shocking truth about the FCC: Censorship by the tyranny of the few- blogger Jeff Jarvis discovers that the recent $1.2 million FCC fine against a sex scene in Fox's "Married By America" TV show was not levied because hundreds of people wrote the FCC and complained. It was not because 159 people wrote in and complained (which is the FCC's current rationale). No, thanks to Jarvis' FOIA request, we find that only 23 people (of the show's several million viewers) wrote in and complained. On top of that, he finds that 21 of those letters were just copy-and-paste email jobs that some people attached their names to. Jarvis then spins this a bit by saying that "only 3" people actually wrote letters to the FCC, which is misleading but technically true. So somewhere between 3 and 23 angry people can determine what you can't see on television. Good to know.

Reuters Union Considers Striking Over Layoffs- will a strike by such a major newswire service impact the rest of the world's media?

Pentagon Starts Work On War Internet- the US military is talking about the creation of a global, wireless, satellite-aided computer network for use in battle. I think I saw a movie about this once...

Conservative host returns to the air after week suspension for using racial slur- Houston radio talk show host (and somtime Rush Limbaugh substitute) Mark Belling referred to Mexican-Americans as "wetbacks" on his show. He was suspended for a couple of weeks, and then submitted a written apology for the racial slur to a local newspaper. But he seems to be using the slur and its surrounding controversy to boost his conservative cred with his listeners.

Stay Tuned for Nudes- Cleveland TV news anchor Sharon Reed aired a story about artist Spencer Tunick, who uses large numbers of naked volunteers in his installations and photographs. The news report will be unique in that it will not blur or black-out the usual naughty bits. The story will air late at night, when it's allegedly okay with the FCC if you broadcast "indecent" material. The author of this article doesn't seem to notice that Reed first claims that this report is a publicity stunt, but then claims it's a protest against FCC repression. I'd like to think it's the latter, but I'm not that much of a sucker.

Posted by Jake at 04:02 PM | Comments (1) | TrackBack (0)
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Jake's first attempt at homemade Mongolican barbecue:

Failure.

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