Well, okay, that title is a wee bit exaggerated.
Mega-popular artsy rock band Radiohead have announced that you can obtain their new album in two ways:
1) You can buy the “discbox” for £40 (around $81), which includes the album on CD, the album on two vinyl records, a CD-ROM with more songs and multimedia, an artbook, and a lyric book.
2) You can pre-order a download-only version of the album (not sure what audio format, probably mp3?). The cost for the download-only version? Says the website, “It’s up to you. No really, it’s up to you”.
Yes, you go to their website, order the download album, and the site lets you manually input how much you want to pay for it. It looks like you might actually be able to enter £0.00, but they do add a £0.45 credit card fee to the cost. But still, Radiohead is letting you personally set the price for the transaction, and is willing to let it go for any price over $1.00.
In a way, this is a real kick in the balls to their record label. “Hey kids, want the new album by hugely popular band Radiohead? Do you want to pay $18 or $1?” ($18 is the cost of CDs in the store these days) But honestly, it might not be a bad business decision:
- $1 is much more than the $0 usually paid for music downloads
- the variable amount allows people (like me) who want to support the artists but don’t want to pay record store prices
- the $81 deluxe “discbox” will probably make a ton of cash from superfan collector types
Damn, now I feel compelled to end with a clever pun based on a Radiohead song lyric, but I can’t think of any that fit. Um…
“I’m a paranoid fake plastic creep in a cage on antibiotics.”
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