In 2005, after several years of struggle, a group of farmworkers from Florida managed to pressure the Taco Bell company into paying more money for their produce, so that the people who pick Taco Bell’s tomatoes could earn a living wage. This victory was unheard of, yet certainly welcome.
This year, this same group of farmworkers planned to take their pressure/boycott campaign to McDonald’s, to get that company to pay more for their tomatoes, for the sake of the farmworkers. The kick-off was set to take place this coming weekend, two days of protests and rallies outside McDonald’s headquarters, featuring all sorts of musical acts, and speeches from union leaders and religious supporters.
And then, just days before the campaign was to begin, McDonald’s gave in to all of the farmworkers’ demands!
The farmworkers have decided to go ahead with their rallies, and will just shift the target to Burger King. Sounds like their plan is to push each of the major fast food companies in turn.
Congrats to the Immokalee workers and their allies. Excellent fucking work.
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