It’s always fun and useful to show folks the evil secrets of advertising magic.
A series of photos comparing the fluffy, beefy, choreagraphed foods seen in advertisments, to what those meals actually look like when you take them out of the box.
Well, that’s not entirely true. Most of the “food” in food ad photos are models made of plastic, or sculptures made of various non-food items, or foods that have been painted/lacquered to look appropriately yummy. The “real” food photos are particularly funny, because they’re so familiar. Hamburgers always look like that: squashed and lopsided and rubbery and goopy. Fairly unappetizing, really. And yet when we think “I really would like a hamburger right now,” we probably visualize the fake ones we saw on TV instead of the dozens/hundreds we’ve eaten in real life.
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