Lying Media Bastards

August 17, 2005

Help Don’t Help

Here’s a funny story.

Last month, CBS News, the least popular network news choice, got around 100 college student interns to come up with ideas on how their news shows could attract a younger audience, and present those ideas to top dogs in the news division. But this wasn’t an act of openness by a despearate network, heavens no. The head of the CBS News internship program tells us:

“The purpose was so they could see how the business works… This was for them to learn. It was not for us. Frankly, we weren’t looking for ideas for the evening news. We have a whole group of people working on that right now.”

Right. The third-ranked network asked a bunch of young people to tell them how to sell the show to young people, but they’re not looking for ideas. That’s crazy talk.

Some of these young folks’ ideas weren’t bad. They included:

- a younger co-anchor for the aged Bob Schieffer
- more international news
- extending the show from 30 to 60 minutes
- adding weather and sports
- cutting after-report chatter between the anchor and the correspondents in the field
- an “increase in ‘MTV-style’ national reporting”, whatever the hell that means
- more coverage of ethnic minorities and issues important to them
- less emphasis on correspondents in general

But the response by the execs is depressing and predictable. They disliked the sports, weather, 60 minute, and de-emphasis of correspondents ideas. But the MTV and expanded minority coverage were. The execs also seemed really into podcasting, although the interns weren’t. Which sounds like typical out-of-touch white elderthink to me (”kids love the MTV and the rap music! And I read about these ‘pod-casts’ in Business Week, they’re supposed to be the next big thing! Let’s do one of them”).

I’ll add my own suggestion:

“Maybe you guys shouldn’t suck.”

Posted by Jake on August 17, 2005 12:07 pm

3 Comments »

  1. Look I’m 24, I think that CBS sucks just as
    much as MTV. Yeah, MTV is a viable news
    source when your 12 not approaching adulthood.
    I think CBS needs to give America the truth,
    if they plan on getting better ratings. And
    get rid of Bob Schieffer, he from the Nixon
    Era after all.

    Comment by Bridget — August 18, 2005 @ 11:01 am

  2. Screw them all. In new zealand our news shows sound about 20 times better than your’s!

    Comment by buddahspider — August 21, 2005 @ 8:52 pm

  3. Yeah they definetly should stop sucking

    Comment by Matt — August 22, 2005 @ 9:52 am

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