Lying Media Bastards

April 26, 2005

Email Press Releases Reduce IQ

A number of folks seem to have been taken in by this story. It’s one of those “a new study says” pieces, this particular one claiming that excessive checking of emails and text messages lowers your IQ. Well, the quote is “dents your IQ more than marijuana.”

Frankly, it appears that the study odd PR ploy to pre-emptively acknowledge and confront the possibility that loading your employees up with wireless computer and telecom gadgets doesn’t necessarily lead to increased worker productivity. With this study, HP tries to blame the situation on “inappropriate use” of such technologies, and a new “disorder” they just made up called “Info-Mania”.

In other words, buying HP’s business gadgets is not a waste of your company’s money which will lead to a loss of efficiency. You should still buy bushels of such gadgets, but teach your employees to use them wisely.

The press release says that you can download the Guide to Info-Mania (”To read more about how to spot an Info-Maniac and hints on how to improve your productivity”) from www.hp.com/uk, but I can’t find it there. So I’ve gone ahead and emailed the company asking them to direct me to this valuable document. I’ll let you know what they have to say.

Posted by Jake on April 26, 2005 11:22 pm

1 Comment »

  1. I would play “Liar!” by the Sex Pistols behind this story when you mention it, if you haven’t already.

    Comment by mr. mike — May 2, 2005 @ 10:07 pm

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