Tom Tomorrow has more scoops on the “fake news is everywhere” thing.
While the people producing these Video News Releases are shady, it looks as though major news media outlets are making money off of distributing them. It looks as though these networks might be above showing VNRs on their own channels, but are willing to take cash for distributing them to other stations through their subsidiaries. Two passages in the article lay it out:
The major networks, which help distribute the releases, collect fees from the government agencies that produce segments and the affiliates that show them… Several major television networks play crucial intermediary roles in the business. Fox, for example, has an arrangement with Medialink [a VNR producer] to distribute video news releases to 130 affiliates through its video feed service, Fox News Edge. CNN distributes releases to 750 stations in the United States and Canada through a similar feed service, CNN Newsource. Associated Press Television News does the same thing worldwide with its Global Video Wire.
In fact, these networks get paid twice, says Tomorrow reader Zachary Roth. The network gets paid by the VNR producers for ” transmission time on various satellite news feeds, run by CNN, Fox, CBS, AP or whoever” and then “local stations also pay the owners of the news feeds to gain access to the stories.” No wonder the networks do it, easy cash money– twice.
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