Homer: I’m gonna miss Springfield. This town’s been awfully good to us.
Bart: No, it hasn’t, Dad. That’s why we’re leaving.
Homer: Oh, yeah. [pokes his head out the window] So long, Stinktown!
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Lying Media Bastards is both a radio show and website. The show features news, angry commentary and excellent music. And the website, well, you're looking at it.
Both projects focus on our media-marinated world, political lies, corporate tyranny, and the folks fighting the good fight against these monsters.
All brought to you by your pal Jake Sexton. Jake is one of those writer, DJ, activist, anarcho, librarian types the movie stars are always talking about. Sadly, his currently overstuffed life prevents him from giving this site the proper obsessive attention it deserves
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Some years back, I wrote about my recent visit to Comic Con, the yearly pop culture mega-convention in San Diego. I did some critiquing of it, and “entertainment journalism” as willing accomplices/collaborators of the entertainment industry’s marketing machine. What was most interesting to me at the time is the way that secrecy built hype. You’re a big video game company, you’ve got a new game coming out in a year, but you hide all the details. Which makes all of the fans and “journalists” so hungry for news that they’ll jump at your tiniest leak or press release. This makes good tacticaly sense for marketers, but ends up being pretty insane for the audience.
And today, I’ve just seen the most ridiculous example of parceled-out hype in a while.
A big, new superhero movie called “The Avengers” is going to be released in the spring of 2012. And today, there was much pomp and giddiness for the release of the First Official Trailer. Remember, this isn’t the movie that fans want to see, this is a commercial for the movie. But that wasn’t enough. Yesterday, the television show “Entertainment Tonight” gave us all an “exclusive first look” at the commercial. For those of you who couldn’t wait 12 hours, the TV show showed clips of the commercial for the movie you actually want to see.
And that’s not all! One popular fan site gave readers a “preview” of the Entertainment Tonight segment! So you could watch a preview of the preview of the commerical for the movie.
I understand why the studios do this, and I sometimes get caught up in the spiral myself. Hell, there’s even some logic buried in there for the fans. But, objectively speaking, that doesn’t make it any less nuts.
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One of my favorite lines from “The Simpsons.” I actually rolled down the car window and yelled it out loud the last time I switched residences. Could you tell I was happy to leave?The next time I yelll it I’ll be heading to a more rational country, hopefully one with a better climate.
Comment by Miss Authoritiva — January 11, 2005 @ 3:18 pm