I have been to a number of grocery stores in southern California, and have found a puzzle.
Most upscale markets have in their produce section, an “olive bar”– a small table or display where you can choose from a wide variety of exotic olives. No other produce gets this sort of treatment.
I don’t like olives.
I don’t know anyone who has bought olives from these olive bars.
I don’t know anyone who is such a fan of olives that they seek out olive bars.
There seem to be only two explanations:
1) Unbeknownst to me, people really, really like olives.
2) An olive-growers association has entered into a business arrangement with upscale supermarkets to create these olive bars in effort to stimulate the sale of olives.
In only tangentially related “news”, I saw an imported British candy bar today, the “Yorkie”. The slogan, printed right on the wrapper is “Not for Girls.” And the “o” in “Yorkie” has a symbol of a woman with a line through it. My reaction, naturally, was to say “what the fuck is this all about?” A bit of research brings us this explanation from Nestle’s marketing director:
“We felt we needed to take a stand for the British bloke and reclaim some things in his life, starting with his chocolate… Most men these days feel as if the world is changing around them and it has become less and less politically correct to have anything that is only for males. Yorkie feels that this is an important part of men’s happiness and is starting the reclaiming process of making a particular chocolate just for men.”
Gotta be the first candy explicitly dedicated to the elimination of women’s rights.
Well, no, it isn’t. Those words are a bunch of fucking nonsense aimed at getting people to buy chocolate. Mr. Marketing Director’s speech isn’t about gender or empowerment or political correctness. It’s about sales.
Christ do I hate advertisers.
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